Looking for an ultimate formula that you can follow every time you need to write a Press Release announcement for a new hire? Well, there isn’t such…

Yet, there are some elements that you should observe so that you can make sure that your Press Release has a better chance of standing out in the digital age.

Your Press Release should include the following information:

• Catchy headline
• Name of the new employee
• Image of the new hire – the headshot photo increases the press release online visibility
• Name of the position
• Information about the employee credentials and expertise
• Quote from a top executive, providing more information about the reasons for hiring or expectations, plans, impact;
• Your website URL
• Dateline
• Boilerplate – About the company section; contact Information (contact person, organization, address, phone)

– PRESS RELEASE SAMPLE –

Finding the right talent and match for a position is often a long and difficult process, comprised of different stages such as announcing the position, marketing the announcement, headhunting, recruiting, emailing, interviewing, calling, testing, evaluating, deciding on contract terms.

With your press release, you can celebrate the fact that this process is over: you can convey your satisfaction with the choice and excitement of having found the right person.