CHICAGO–(BUSINESS WIRE)–McGuffin Creative Group announced today that Bob Sprecher has been promoted to chief creative officer. Sprecher will report to former CCO Chris Sculles, who will continue to serve as president and founding partner of McGuffin Creative Group. Sprecher will be responsible for creative supervision and direction across all accounts as well as design operations.
“Bob is both a leader and a seasoned, forward-thinking creative,” Sculles said. “He’s proven his ability to nurture change, build teams and strengthen our clients’ businesses. I’m excited about the direction Bob’s enthusiasm and high expectations will take our creative team.”
Before taking the role of chief creative officer, Sprecher served as a creative director at McGuffin since July 2019. Sprecher led creative execution of user experience design, web design and digital, print and social media advertising for clients like Bank of the West and Mayo Clinic.
“I’ve known McGuffin and some of the people here since the beginning,” Sprecher said. “So I’m humbled by and excited about this opportunity. I want to help our group of talented creatives to reach higher and do the inspired work we all want to do and that our clients deserve.”
Sprecher brings 30 years of design experience and 15 years of agency leadership in interactive and digital design to his position. He began his career in architectural illustration after studying design and visual communications at Oklahoma State University. He went on to pursue his passion for art direction, user experience and interactive design.
“I want us to tear down the walls that keep us from working more closely together,” Sprecher said. “Titles, traditions and tools all contribute to keeping us in silos. We will elevate the collective problem-solving power of the team. I believe this is how great work is done.”
Founded in 2004 and located in Chicago’s West Loop, McGuffin Creative Group provides a range of marketing services, including branding, digital and print communications, to clients including Mayo Clinic, HPN Select, Bank of the West, Business Wire and more.
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