As CCO, Roebuck will develop a customer and digital strategy across the business and explore new digital partnership opportunities to drive accelerated growth.
As previously announced by the company, a search is underway to appoint a permanent chair and chief executive to the PLC board and this is progressing well. The composition of the board will be something for the new chair to review, once appointed.
“We are delighted that Roebuck is joining the executive leadership team. Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success. As Roebuck will be stepping down from the board, I would also like to thank her for her time and valuable contribution up to now,” Sharon Baylay, acting chair of the board, said in the press release.
Fibre2Fashion News Desk (JL)
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