Ted Baker promotes Jennifer Roebuck as CCO

Ted Baker[1], the global lifestyle brand, has announced that following a thorough search process, Jennifer Roebuck, currently a non-executive director on the PLC board, will be taking up the newly created leadership role of chief customer officer (CCO). Jennifer will step down at PLC board in April as a result of joining the Company leadership team full time.
Roebuck’s career to date has included roles at French Connection[2], where she was multichannel marketing director, and most recently, Feel Unique, where she was chief marketing officer.

As CCO, Roebuck will develop a customer and digital strategy across the business and explore new digital partnership opportunities to drive accelerated growth.

As previously announced by the company, a search is underway to appoint a permanent chair and chief executive to the PLC board and this is progressing well. The composition of the board will be something for the new chair to review, once appointed.

“We are delighted that Roebuck is joining the executive leadership team. Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success.  As Roebuck will be stepping down from the board, I would also like to thank her for her time and valuable contribution up to now,” Sharon Baylay, acting chair of the board, said in the press release.  

“I’m tremendously pleased to be taking up the role of CCO. My time on the board has strengthened my view that Ted is a great brand[3] and business and I look forward to contributing to its future success,” Jennifer Roebuck said.

Fibre2Fashion News Desk (JL)


  1. ^ Ted Baker (www.fibre2fashion.com)
  2. ^ French Connection (www.fibre2fashion.com)
  3. ^ Ted is a great brand (www.fibre2fashion.com)

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